O’Connell & Squelch Ltd are a multi-disciplinary design agency located in the Knowsley Estate, home to the Earl of Derby, North of England. We create and deliver brands through strategic, engaging design.

Our goal is to help you achieve growth by improving customer experiences. We do this by creating high quality, brand identities which communicate effectively across a wide range of marketing channels.

Our branding process

The process starts with insight where we gain an overview of your organisation and it’s strategy, your product, the needs of stakeholders, the market and your competitors. Insight is then followed by brand strategy where we gain a clear articulation of what we want your company to be famous for – your vision, mission, goals and values. This is the positioning and architecture stage. Analysis of our findings and key insights help us decide the best way to articulate your brand’s ambition in a distinct, desirable, deliverable and durable way.

Developing a distinct visual and verbal brand identity will bring the personality of your brand to life and help to communicate it’s position in the marketplace. We create a full set of guidelines for your brand’s varied applications.

Following the positioning, architecture and personality stages we then implement your brand to ensure it’s identity is rolled out in the most effective and on-brand manner. We provide full brand journey support including design for print and digital applications, social media, marketing and PR.

Our services

We offer a range of branding services primarily including brand strategy, identity and design yet we are a customer led organisation who will explore and develop whatever services are required to get your brand to market.

Brand strategy includes: insight, customer research, competitor research, positioning, vision, mission, values and goals.

Brand personality includes: naming, identity, language, brand guidelines.

Implementation includes: design, digital, print, campaigns, exhibitions, 3D visualisation, photography, PR, copywriting, corporate/annual reports.

We thrive on new challenges and knotty problems. The bigger the better. Whatever we can do to promote your product and raise the profile of your brand, we will. Take a look through the portfolio on our work page. We’ve included some information about each project and feedback from our client partners.