The main goal of your brand identity is to communicate who you are. Your logo (most of the time) includes a word or multiple words. A custom typeface can contribute toward communicating your brand name more effectively and in a way that is unique to your company.
Differentiation is the main benefit of a custom font although having the ability to design and craft beautiful letters inspired by the tone of voice, emotion and purpose of your brand creates an impact that is second to none and more engaging to your target audience. Your brand may have specific needs that simply cannot be met by conventional, off the shelf typefaces.
Your investment for the development of a custom font ensures that you are the only company or organisation using that typeface. It provides you with unlimited user licenses, unlimited usage types such as print, display, signage, web, app and broadcasting and much more. It can even have your name!
Whether your brand requires a display font or entire family with language support, a bespoke custom typeface aligns with your brand strategy and really does set you apart from your competition.