Designing a brand identity for the food industry.
Eurofood Partners Ltd (EPL) is a UK based global strategic sourcing and procurement partner for the retail and foodservice sector. Working with international retailers and foodservice distributors globally, sourcing FMCG and speciality products. EPL have over 25 years experience within the industry.
With a large number of consumers now interested in world foods, there are significant growth opportunities to help shoppers replicate the eating out experience at home with affordable alternatives. EPL aim to help inspire retailers to try new foods from around the world by simplifying the sourcing of such products.
EPL’s skills assist retailers to:
‘Inspire’ with meal solutions that showcase authentic tastes and flavours from around the world; Provide more recipe ideas on-pack, on-shelf or online; Create in-store theatre with campaigns that celebrate the food, drink and events of a particular nation.
Working with leading global FMCG companies, EPL required a brand which both echoes quality, organisational precision yet retaining a charm which could be accepted within the food sector.
‘From the field to the fork’: EPL’s simple explanation for the nature of their brand. O’Connell & Squelch were asked by EPL to design a brand identity for the food industry that says just that.
The logo and marque are designed using equally weighted lines which provide a harmonious balance whilst offering excellent reproduction results on smaller, printed food labels.
We designed high quality stationery and created a clean, mobile friendly website providing easily accessible to the company information and services.
View the Eurofood Partners Ltd website.