The branding process
The process starts with insight where our agency gains a rapid overview of your organisation and it’s strategy, your product, the needs of stakeholders, the market and your competitors. Insight is then followed by brand strategy where we gain a clear articulation of what we want your company to be famous for – your vision, mission, goals and values. This is the positioning and architecture stage. Analysis of our findings and key insights help us decide the best way to articulate your brand’s ambition in a distinct, desirable, deliverable and durable way.
Developing a distinct visual and verbal brand identity will bring the personality of your brand to life and help to communicate it’s position in the marketplace. We create a full set of guidelines for your brand’s varied applications.
Following the positioning, architecture and personality stages we then implement your brand to ensure it’s identity is rolled out in the most effective and on-brand manner. We provide full brand journey support including design for print and digital applications, social media, marketing and PR.
We offer a range of branding services primarily including brand strategy, identity and design yet we are a customer led organisation who will explore and develop whatever services are required to get your brand to market.
Brand strategy includes: insight, customer research, competitor research, positioning, vision, mission, values and goals.
Brand personality includes: naming, identity, language, brand guidelines.
Implementation includes: design, digital, print, campaigns, exhibitions, 3D visualisation, photography, PR, copywriting, corporate/annual reports.
We thrive on new challenges and knotty problems. The bigger the better. Whatever we can do to promote your product and raise the profile of your brand, we will. Take a look through our portfolio to view a selection of our work. We’ve included some information about each project and feedback from our client partners. We are O’Connell & Squelch Ltd – a branding agency located in Liverpool City Centre, North West UK.